Product manager

WORKSHOP 1 | Strategic role of the product manager in company (3 hours)

• Define the role of the product manager based on your current organizational structure and the types of interactions in a project.
• Distinguish the work required of the product manager in a NPD situation and in the management of the product portfolio.
• Recognize the soft skills to develop to successfully manage the various stakeholders’ expectations.

WORKSHOP 2 | The role of the product manager through the new product development process (NPDP) and portfolio management (3 hours) 

• Identify the different roles of the product manager in a structured NPDP and portfolio management process.
• Plan and improve your project’s kick-off to ensure an effective integration of the stakeholders.
• Adapt and control the development of the marketing plan to ensure a successful product launch.
• Balance your actions based on the outcomes and the product life cycle to maintain a balanced product portfolio.

WORKSHOP 3 | Building a good business case (3 hours)

• Analyze relevant information to properly define the potential of a concept.
• Formulate the right assumptions based on risks and forecasts to assess different and realistic financial scenarios.
• Present your arguments to positively influence the final decision.

WORKSHOP 4 | The marketing mix strategy (3 hours)

• Identify the different steps to build a solid marketing mix strategy.
• Understand the importance of 4P consistency in developing a marketing mix strategy.
• Apply marketing mix concepts from real business data to integrate a working method.
• Develop a launch plan for a new product.
• Plan a product withdrawal and coordinate its execution with the various intermediaries and stakeholders.

WORKSHOP 5 | Research techniques to identify the right opportunities (3 hours)

• Recognize the importance of the marketing research at the different stages of a NPDP.
• Differentiate between exploration and validation methods to get the right information.
• Identify and use the different marketing research methods to obtain the desired results.
• Apply good product development research practices to identify business opportunities.

• Five (5) online workshops for a duration of 15 hours
• Action training with team exercises
• Realistic case studies
• Exchanges with peers
• Tool kit

Magali Pelletier, Senior Advisor at IDP

Magali Pelletier is a Senior Consultant in Product Development and Marketing Management at IDP, with over twenty years’ experience as a manager in various manufacturing companies (B2B and B2C) and as a strategic consultant and trainer in her own consulting firm. Thanks to her skills in Fuzzy Front-End market analysis and strategic thinking, combined with a hands-on approach to product development and management, Magali excels at setting up and managing product innovation structures and portfolios. Her passion, curiosity and entrepreneurial flair make her a dynamic consultant and trainer with a constantly adapting hands-on approach.

Jonathan Levesque, INO

“I appreciated the content of this training which answered many of my questions. She confirms that I am in the right place in my company and that there is great potential for development and accomplishment.”

Frédéric Gagnon, Equiparc

“The importance of the position of Product Manager as a function” touches on everything in each department. It’s an opening to a real product development strategy.”

Patricia Mclean, Prelco

“A good facilitator who caught my attention. I had already received a lot of training on the subject, and I learned new things.”